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Vanilla
Smooth. Refined. Effortlessly familiar.
Something BIG
is coming.
We're building a new generation of nutrition — designed to taste as good as it looks.
Join the Waitlist
First 250 orders get 20% off
The BAYA world
Made for the way you live.
From early mornings to late nights, from everyday routines to wherever the day takes you.
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Two classics.
Done differently.
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Chocolate
Rich. Deep. Made to be remembered.
Built behind the scenes.
Months of testing, tasting, refining and obsessing over every detail.
- 01
The idea
Where it started.
We wanted protein that we would actually look forward to drinking.
Done
- 02
Development
From idea to product.
Months of formulation, testing and refinement.
Done
- 03
Taste
Finalised.
We found the taste we wanted. Vanilla and Chocolate are now ready for the next step.
Finalised
- 04
Production
Next stop: production.
We're moving into production and preparing the first BAYA products.
Next
- 05
Lab testing
Quality, independently verified.
Our products will undergo laboratory testing to ensure the highest possible quality and consistency before launch.
Next
- 06
Launch
Coming soon.
BAYA is almost here.
Coming soon
Built by people who care.
We started BAYA because we couldn't find what we wanted ourselves.
So we're building it.
Yannick
Brand
Yannick first came across Shopify at 14, sparking an early fascination with e-commerce and the idea of building something of his own. The thought of creating a brand stayed with him over the years, until the opportunity finally came with BAYA. Today, he is turning that long-standing ambition into a brand built around a product he genuinely believes should be better.
Sebastian
Product
Sebastian has always been driven by sport, from marathons to 7 a.m. classes where you willingly pay to get yelled at. But while training became a lifestyle, protein never quite felt like one. He wanted something that was convenient, tasted genuinely good and fit naturally into an active day. That became a key part of what BAYA set out to create.
Moritz
Operations
Moritz has always been passionate about both sport and startups. He also knew protein shakes well and the compromises that often came with them. For him, the challenge was turning the idea of better protein into a product that could actually deliver on taste, quality and convenience. At BAYA, that means making sure the idea works just as well in production as it does in Yannick's mind.
For individuals & businesses.
Built for people who care — and for the places they choose to spend their time.
Early access
Be first.
Join the waitlist and be among the first 250 orders to get 20% off at launch.
Limited to the first 250 orders. No noise. Leave anytime.